基于百度指数的用户健康信息搜寻行为分析

Title:

Analysis on Health Information Search Behaviors of Users Based on the Baidu Index

文章编号:

2095-5707(2016)04-0016-03

作者:

曹亭; 张恒娟^*

天津中医药大学图书馆，天津 300193

Author(s):

CAO Ting;  ZHANG Heng-juan^*

Library of Tianjin University of Traditional Chinese Medicine, Tianjin 300193, China

关键词:

百度指数; 健康信息; 搜寻行为

Keywords:

Baidu index;  health information;  search behavior

分类号:

R195

DOI:

10.3969/j.issn.2095-5707.2016.04.005

文献标志码:

A

摘要:

目的 了解用户需求，以便提供更有针对性的疾病健康信息。方法 以百度指数为基础，利用信息搜寻理论对用户健康信息搜索行为进行分析。结果 通过对中西医疾病名称的热点词进行分析，平均搜索指数＞3000的疾病有29个，其中关注预防方面有11个疾病，关注症状有21个疾病，关注治疗有26个疾病，关注患者饮食有13个疾病，关注医院信息有3个疾病。结论 图书馆需要提供专业性的服务，以期最大程度地满足用户要求。

Abstract:

Objective To understand the user demands and provide more targeted disease and health information for users. Methods Based on the Baidu index, this article used the theory of information search to analyze health information search behaviors of users. Results Through the analysis of the hotspot words of TCM diseases and Western medicine diseases, this article concluded that the average search index of 29 diseases ＞ 3000, including 11 diseases focusing on prevention, 21 diseases focusing on symptoms, 26 diseases focusing on treatment, 13 diseases focusing on patients’ diet, and 3 diseases focusing on hospital information. Conclusion Libraries are supposed to provide professional services to meet user demands to the maximum extent.