WU Chun-ling.Research on Innovation of Library Mobile Reading Promotion Service Based on Internet Thinking[J].Chinese Journal of Library and Information Science for Traditional Chinese Medicine,2016,40(6):31-35.[doi:10.3969/j.issn.2095-5707.2016.06.008]
基于互联网思维的图书馆移动阅读推广服务创新研究
- Title:
- Research on Innovation of Library Mobile Reading Promotion Service Based on Internet Thinking
- 文章编号:
- 2095-5707(2016)06-0031-05
- 分类号:
- G250.76
- 文献标志码:
- A
- 摘要:
- 互联网主导的图书馆移动阅读逐渐成为读者用户的主流阅读方式,基于互联网思维的图书馆移动阅读推广服务具有移动性、公益性、便携性与实时性等特点。本文对短信服务模式(SMS)、无线应用协议(WAP)、第三方应用程序(APP)、无线通信技术(I-Mode)等4种移动阅读推广服务技术模式进行分析,探讨响应式Web等移动阅读推广服务的最新技术进展,并提出满足用户需求、推进多元建设,加强宣传力度、积极引导用户,拓宽发展渠道、丰富内容资源,制定合理资费、减轻读者负担4条创新发展对策,以促进移动阅读推广服务的创新发展。
- Abstract:
- Library mobile reading dominated by the Internet has gradually become the main way of reading. Based on Internet thinking, library mobile reading promotion service has the features of mobility, charity, portability and real-time. This article analyzed the four kinds of mobile reading promotion service technological models, i.e., the SMS, WAP, APP and I-Mode, discussed the latest technological progress of mobile reading promotion service, such as responsive Web, and proposed four development strategies for innovation, i.e., meeting user demand and promoting diversified construction, enhancing propaganda and actively guiding users, widening development channels and enriching contents and resources, and formulating reasonable budget and relieving reader burden, with a purpose to enhance the innovation development of mobile reading promotion service.
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备注/Memo
收稿日期:2016-09-29
更新日期/Last Update:
2016-11-18