[1]吴春玲.基于互联网思维的图书馆移动阅读推广服务创新研究[J].中国中医药图书情报杂志,2016,40(6):31-35.[doi:10.3969/j.issn.2095-5707.2016.06.008]
　WU Chun-ling.Research on Innovation of Library Mobile Reading Promotion Service Based on Internet Thinking[J].Chinese Journal of Library and Information Science for Traditional Chinese Medicine,2016,40(6):31-35.[doi:10.3969/j.issn.2095-5707.2016.06.008]
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基于互联网思维的图书馆移动阅读推广服务创新研究

《中国中医药图书情报杂志》[ISSN:2095-5707/CN:10-1113/R] 卷: 40卷 期数: 2016年6期 页码: 31-35 栏目: 图书馆学研究 出版日期: 2016-11-29
Title:
Research on Innovation of Library Mobile Reading Promotion Service Based on Internet Thinking
文章编号:
2095-5707(2016)06-0031-05
作者:
吴春玲
深圳市儿童医院图书馆，广东 深圳 518026
Author(s):
WU Chun-ling
Library Of Shenzhen children’s Hospital, Shenzhen Guangdong 518026, China
关键词:
互联网; 移动阅读; 创新研究; 实现模式; 发展对策
Keywords:
Internet;  mobile reading;  innovation research;  realization mode;  development strategies
分类号:
G250.76
DOI:
10.3969/j.issn.2095-5707.2016.06.008
文献标志码:
A
摘要:
互联网主导的图书馆移动阅读逐渐成为读者用户的主流阅读方式，基于互联网思维的图书馆移动阅读推广服务具有移动性、公益性、便携性与实时性等特点。本文对短信服务模式（SMS）、无线应用协议（WAP）、第三方应用程序（APP）、无线通信技术（I-Mode）等4种移动阅读推广服务技术模式进行分析，探讨响应式Web等移动阅读推广服务的最新技术进展，并提出满足用户需求、推进多元建设，加强宣传力度、积极引导用户，拓宽发展渠道、丰富内容资源，制定合理资费、减轻读者负担4条创新发展对策，以促进移动阅读推广服务的创新发展。
Abstract:
Library mobile reading dominated by the Internet has gradually become the main way of reading. Based on Internet thinking, library mobile reading promotion service has the features of mobility, charity, portability and real-time. This article analyzed the four kinds of mobile reading promotion service technological models, i.e., the SMS, WAP, APP and I-Mode, discussed the latest technological progress of mobile reading promotion service, such as responsive Web, and proposed four development strategies for innovation, i.e., meeting user demand and promoting diversified construction, enhancing propaganda and actively guiding users, widening development channels and enriching contents and resources, and formulating reasonable budget and relieving reader burden, with a purpose to enhance the innovation development of mobile reading promotion service.

参考文献/References:

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备注/Memo

收稿日期：2016-09-29

作者简介：吴春玲，主管护师，研究方向为读者服务。E-mail: szswcl123@163.com

更新日期/Last Update:

2016-11-18