[1]焦媚.医院图书馆利用微信公众号提供信息服务的现状及对策[J].中国中医药图书情报杂志,2020,44(1):41-43.[doi:10.3969/j.issn.2095-5707.2020.01.009]
　JIAO Mei.Present Situation and Countermeasures of Providing Information Service of Hospital Libraries Using WeChat Public Account[J].Chinese Journal of Library and Information Science for Traditional Chinese Medicine,2020,44(1):41-43.[doi:10.3969/j.issn.2095-5707.2020.01.009]
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医院图书馆利用微信公众号提供信息服务的现状及对策

《中国中医药图书情报杂志》[ISSN:2095-5707/CN:10-1113/R] 卷: 44卷 期数: 2020年1期 页码: 41-43 栏目: 图书馆知识服务 出版日期: 2020-01-23
Title:
Present Situation and Countermeasures of Providing Information Service of Hospital Libraries Using WeChat Public Account
文章编号:
2095-5707(2020)01-0041-03
作者:
焦媚
首都医科大学附属北京胸科医院图书馆，北京 101149
Author(s):
JIAO Mei
Library of Beijing Chest Hospital, Capital Medical University, Beijing 101149, China
关键词:
微信公众平台; 医院图书馆; 信息服务
Keywords:
WeChat public platforms;  hospital libraries;  information services
分类号:
G258；G252
DOI:
10.3969/j.issn.2095-5707.2020.01.009
文献标志码:
A
摘要:
文章探讨了医院图书馆利用微信公众号提供信息服务存在的问题，包括宣传力度薄弱、微信公众号管理员主动服务意识欠缺、微信公众平台功能开发不够全面、与院内读者黏性较低等；要加强医院图书馆微信公众号服务宣传、提供个性化服务、不断增强馆员素质、提高服务水平、改善微信信息推送频率及内容品质、注重微信公众平台的维护与运营，并且积极申请认证，拓展高级服务模块功能、加强微信信息交流互动兼顾各类学者需求，使医院图书馆随时调整并努力适应全媒体时代潮流，积极创新，提升特色服务。
Abstract:
This article discussed the existing problems of hospital libraries using WeChat public account to provide information services, including weak publicity, lack of active service consciousness of administrators of WeChat public account, lack of comprehensive function development of WeChat public platforms, and low stickiness with readers in hospital. Therefore, it is necessary to strengthen the promotion of WeChat public account services in hospital libraries, provide personalized services, continuously enhance the quality of librarians and improve service levels, improve the frequency and content quality of WeChat information push, and pay attention to the maintenance and operation of WeChat public platforms. In addition, WeChat public account should actively apply for certification, expand the advanced service module functions, strengthen WeChat information exchange and take into account the needs of various scholars, so that the hospital libraries at any time can adjust and work hard to adapt to the trend of the all-media era, actively innovate, and improve special services.

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备注/Memo

收稿日期：2019-07-31

第一作者：焦媚，E-mail: 535023729@qq.com

更新日期/Last Update:

2020-01-19