WANG Miao,WANG Hong-lu,NIU Guo-qiang,et al.Research on the Reading Promotion Strategy of Libraries in Colleges and Universities in the Mobile Reading Environment[J].Chinese Journal of Library and Information Science for Traditional Chinese Medicine,2016,40(6):36-40.[doi:10.3969/j.issn.2095-5707.2016.06.009]
移动阅读环境下高校图书馆阅读推广策略研究
- Title:
- Research on the Reading Promotion Strategy of Libraries in Colleges and Universities in the Mobile Reading Environment
- 文章编号:
- 2095-5707(2016)06-0036-05
- 分类号:
- G252.17
- 文献标志码:
- A
- 摘要:
- 随着我国移动互联网网民的迅速增长，移动阅读正成为主流的阅读方式。高校图书馆面临着来自用户和技术的新的阅读推广挑战。针对当前阅读推广过程中出现的问题，包括推广活动的目标意识不足、活动效果观测手段的受限和四类重点关注对象及服务需求的忽视，重新梳理了阅读推广的目的和方向，并对典型性的阅读推广活动进行了案例分析。提出了移动阅读环境下进行阅读推广的可操作性策略。
- Abstract:
- With the rapid growth of China’s mobile Internet users, mobile reading is becoming a mainstream way of reading. Libraries of colleges and universities are faced with the challenges of new reading promotion from users and the new technology. Aiming at the problems appearing in the process of reading promotion, including the lack of awareness of the targets, the limited observation means of the activity effects, and the neglecting of four kinds of major concerns and service demands in the promotional activities, this article re-combed the purpose and direction of reading promotion, conducted case analysis on typical reading promotion activities, and put forward several operational strategies for reading promotion in the mobile reading environment.
参考文献/References:
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备注/Memo
收稿日期：2016-08-29
更新日期/Last Update:
2016-11-18